Voice of the Customer, and Value Propositions, Southwest Airlines Essay

Voice of the Customer, and Value Propositions, Southwest Airlines - Essay Example Similarly, the airline’s prices are rated ‘good’ compared to those of its competitors whose rating is ‘very good.’ This completely locks out customers who may want to travel on a constrained budget, and creates a field day for Southwest Airline’s competitors. Southwest Airline’s parking is rated at ‘unacceptable’. This is a very sorry state of affairs for the airline, especially if it has any intentions of outdoing other players in the airline industry. By all means, this needs to be fixed urgently to save the airline from further damage. Finally, the airline’s decoration is rated at ‘acceptable’ against its competitor’s rating of ‘very good. This in essence means that customers who value decoration will travel with the competitor airline at the expense of Southwest Airlines. Other areas such as HR and Menu generally enjoy good ratings if compared with Southwest Airline’s competitors. They do not need urgent attention at the moment. In a nutshell, Southwest Airlines must employ more effort to improve the above key areas if it is to remain competitive in the airline industry. This is especially because the airline industry is such that any small thing can adversely affect the performance of an airline. For business class travelers who need to travel frequently between cities, Southwest Airlines will be very convenient. Unlike other airlines, Southwest Airlines has frequent flights between cities and is